Faethon + Aiolos

Building an automated online store for the publishing house Faethon, and a twin site for their journal Aiolos.

Faethon + Aiolos

  • Content-strategy planning
  • Information architecture
  • Web design
  • Responsive design
  • Front-end development
  • Back-end integration with WooCommerce
  • Back-end integration with Förlagssystem
  • WordPress CMS development
  • Content writing
  • Photo editing & mockup book covers
  • Social media integration
  • Facebook Shop development
  • Logo creation
  • Illustrations
  • Search engine optimization
  • Link building
  • Email marketing
  • Social media marketing

Faethon is a Swedish publishing house, specialized in quality literature, theory, and criticism. They also publish the renowned literary journal Aiolos.

We partnered with Faethon to design and build a new e-commerce website to showcase and sell their books, along with a twin site for Aiolos.

Visitors to the main site can browse Faethon’s entire catalogue of books, learn about their book series, authors and events, and purchase books within a clean, modern visual design optimized for mobile devices. The store is integrated with Facebook Shop, so that all titles can be browsed and purchased directly on the social media platform as well.

On the Aiolos site, visitors can read in-depth articles about each issue of the magazine. The site exchanges data with the main site, meaning the latest titles and news from Faethon are also displayed on the Aiolos website.


Faethon wanted an online store, but did not have the time and resources to manually process the order flow. We solved this by building a custom back-end system that automatically processes all orders and exports them to Faethon’s various distributors, each of them requiring their own custom format. This way, the Faethon staff don’t have to bother with the order management at all, and can focus solely on what they do best – publishing great books.

“Finally, we have a website we no longer have to feel ashamed about. The site looks great and works even better than we had hoped for – we're so proud of the end result.”
Håkan Trygger, Faethon + Aiolos

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