{"id":367,"date":"2022-07-23T23:19:06","date_gmt":"2022-07-23T21:19:06","guid":{"rendered":"https:\/\/conlumina.com\/?post_type=projects&p=367"},"modified":"2024-05-18T23:38:38","modified_gmt":"2024-05-18T21:38:38","slug":"tuttnauer","status":"publish","type":"projects","link":"https:\/\/conlumina.com\/sv\/projects\/tuttnauer\/","title":{"rendered":"Tuttnauer"},"content":{"rendered":"

Webbplatsdesign f\u00f6r h\u00e4lso- och sjukv\u00e5rden<\/h2>\n

Tuttnauer har tillverkat h\u00f6gkvalitativa autoklavsterilisatorer i \u00f6ver 90 \u00e5r. Som en global ledare inom sterilisering och infektionsskyddsl\u00f6sningar \u00e4r deras autoklaver betrodda av sjukhus, forskningsinstitut, kliniker och laboratorier i mer \u00e4n 140 l\u00e4nder.<\/p>\n

Vi samarbetade med Tuttnauer f\u00f6r att utforma deras nya internationella webbplats, ge dem en enhetlig varum\u00e4rkesr\u00f6st p\u00e5 alla plattformar och st\u00e4rka deras varum\u00e4rke online. Arbetet omfattade strategisk planering och forskning, varum\u00e4rke och identitet, UX- och UI-design, copywriting, inneh\u00e5llsskrivning och framtagande av en stilguide f\u00f6r framtida inneh\u00e5llsmarknadsf\u00f6ring.<\/p>\n

Utmaningen<\/h4>\n

Tuttnauer \u00e4r ett kraftfullt varum\u00e4rke offline, som levererar till h\u00e4lsov\u00e5rdsinstitutioner p\u00e5 fyra olika marknader \u00f6ver hela v\u00e4rlden. Det \u00e4r dock p\u00e5 n\u00e4tet som nya kunder f\u00f6rv\u00e4rvas och d\u00e4r produkterna j\u00e4mf\u00f6rs direkt med konkurrenternas produkter. Huvudm\u00e5let var d\u00e4rf\u00f6r att bygga upp ett f\u00f6rtroende online hos gamla och nya kunder fr\u00e5n alla marknadssegment. Detta kr\u00e4ver inte bara en tydlig n\u00e4rvaro p\u00e5 n\u00e4tet med en effektiv informationsstruktur, utan ocks\u00e5 att f\u00f6retagets vision anpassas till kundernas tekniska och psykologiska problem. F\u00f6r att h\u00e5lla sig i topp i den \u00f6kande konkurrensen kr\u00e4vs en verklig f\u00f6rst\u00e5else f\u00f6r hur kunderna j\u00e4mf\u00f6r och s\u00f6ker produkter, tillsammans med de \u00f6verv\u00e4ganden som ing\u00e5r i beslutsfattandet.<\/p>\n

L\u00f6sningen<\/h4>\n

Forskning om hur anv\u00e4ndarna fattar beslut, vilka data som \u00e4r viktigast f\u00f6r dem p\u00e5 en mycket teknisk marknad och vad som kr\u00e4vs f\u00f6r att de ska f\u00e5 tillr\u00e4ckligt f\u00f6rtroende f\u00f6r att ta kontakt med f\u00f6rs\u00e4ljning eller distribution avgjorde allt fr\u00e5n UX-strategi och UI-design till copywriting och stilistiska riktlinjer f\u00f6r framtida inneh\u00e5llsmarknadsf\u00f6ring. Detta resulterade i ett fr\u00e4scht, tydligt varum\u00e4rkesbaserat designkoncept med definierade marknadssegment som alla har en egen ing\u00e5ng p\u00e5 webbplatsen. Produkterna kan ses och j\u00e4mf\u00f6ras genom den tratt som passar b\u00e4st f\u00f6r varje persona, vilket m\u00f6jligg\u00f6r en anpassad marknadsf\u00f6ringstratt med specialiserat inneh\u00e5ll och \u00f6kad synlighet i s\u00f6kmotorer.<\/p>\n

Resultatet<\/h4>\n

\u00d6ver 250% \u00f6kning av ledningsgenerering<\/span> inom n\u00e5gra m\u00e5nader efter lanseringen.<\/p>","protected":false},"excerpt":{"rendered":"

Hur vi hj\u00e4lpte en global ledare inom h\u00e4lso- och sjukv\u00e5rd att skapa en ny webbn\u00e4rvaro, st\u00e4rka sitt varum\u00e4rke och beh\u00e5lla sin topposition i den \u00f6kande konkurrensen.<\/p>","protected":false},"featured_media":361,"menu_order":10,"template":"","tags":[54,55,47,56,51,49,52,50,53,48],"class_list":["post-367","projects","type-projects","status-publish","has-post-thumbnail","hentry","tag-branding-and-identity","tag-copywriting","tag-strategic-consulting","tag-style-guide","tag-team-coordination","tag-ui-u-s-site","tag-ux-technicians-service-site","tag-ux-ui-blog","tag-ux-ui-distributors-zone","tag-ux-ui-international-site"],"meta_box":{"cover_image":{"width":150,"height":150,"file":"2022\/07\/page-banner-bottom-bg-laboratory.jpg","filesize":148963,"sizes":{"medium":{"file":"page-banner-bottom-bg-laboratory-300x126.jpg","width":300,"height":126,"mime-type":"image\/jpeg","filesize":6385,"url":"https:\/\/conlumina.com\/wp-content\/uploads\/2022\/07\/page-banner-bottom-bg-laboratory-300x126.jpg"},"thumbnail":{"file":"page-banner-bottom-bg-laboratory-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":4945,"url":"https:\/\/conlumina.com\/wp-content\/uploads\/2022\/07\/page-banner-bottom-bg-laboratory-150x150.jpg"},"thumb-624":{"file":"page-banner-bottom-bg-laboratory-624x262.jpg","width":624,"height":262,"mime-type":"image\/jpeg","filesize":17515,"url":"https:\/\/conlumina.com\/wp-content\/uploads\/2022\/07\/page-banner-bottom-bg-laboratory-624x262.jpg"},"trp-custom-language-flag":{"file":"page-banner-bottom-bg-laboratory-18x8.jpg","width":18,"height":8,"mime-type":"image\/jpeg","filesize":775,"url":"https:\/\/conlumina.com\/wp-content\/uploads\/2022\/07\/page-banner-bottom-bg-laboratory-18x8.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"ID":"480","name":"sida-banner-botten-bg-laboratorium.jpg","path":"\/home\/T4GIuE2M7XBPZQ3u\/Conlumina\/public_html\/wp-content\/uploads\/2022\/07\/page-banner-bottom-bg-laboratory.jpg","url":"https:\/\/conlumina.com\/wp-content\/uploads\/2022\/07\/page-banner-bottom-bg-laboratory-150x150.jpg","full_url":"https:\/\/conlumina.com\/wp-content\/uploads\/2022\/07\/page-banner-bottom-bg-laboratory.jpg","title":"sida-banner-botten-bg-laboratorium","caption":"","description":"","alt":"","srcset":false},"backdrop_image":{"filesize":3564,"ID":"635","name":"tuttnauer-logo.svg","path":"\/home\/T4GIuE2M7XBPZQ3u\/Conlumina\/public_html\/wp-content\/uploads\/2022\/12\/tuttnauer-logo.svg","url":"https:\/\/conlumina.com\/wp-content\/uploads\/2022\/12\/tuttnauer-logo.svg","full_url":"https:\/\/conlumina.com\/wp-content\/uploads\/2022\/12\/tuttnauer-logo.svg","title":"tuttnauer-logo","caption":"","description":"","alt":"","srcset":false,"width":1,"height":1},"featured_project":"1","project_url":"https:\/\/tuttnauer.com\/","related_testimonial":"","happyfiles_gallery":{"term_id":28,"name":"Tuttnauer Desktop","slug":"tuttnauer-desktop","term_group":0,"term_taxonomy_id":28,"taxonomy":"happyfiles_category","description":"","parent":27,"count":4,"filter":"raw","term_order":"0"},"happyfiles_gallery_m":{"term_id":29,"name":"Tuttnauer Mobile","slug":"tuttnauer-mobile","term_group":0,"term_taxonomy_id":29,"taxonomy":"happyfiles_category","description":"","parent":27,"count":3,"filter":"raw","term_order":"0"}},"_links":{"self":[{"href":"https:\/\/conlumina.com\/sv\/wp-json\/wp\/v2\/projects\/367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/conlumina.com\/sv\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/conlumina.com\/sv\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/conlumina.com\/sv\/wp-json\/wp\/v2\/media\/361"}],"wp:attachment":[{"href":"https:\/\/conlumina.com\/sv\/wp-json\/wp\/v2\/media?parent=367"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conlumina.com\/sv\/wp-json\/wp\/v2\/tags?post=367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}