Conlumina Blog
Learn from our insights and best practices, and the latest digital trends.

Ongoing SEO Strategies for Long-Term Success
SEO is not a one-time effort – it’s a continuous journey of adapting and optimising. In this final chapter of our SEO guide for beginners, we cover key ongoing strategies to keep your website competitive over time.
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Measuring and Tracking Your SEO Efforts
It’s important to measure and track your SEO efforts to ensure they are delivering the results you’re looking for. Tracking your performance over time helps you understand what’s working, what needs improvement, and where new opportunities may lie.
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Getting Found by Nearby Customers
If your business has a physical location or serves a specific geographic area, then local SEO is essential for attracting nearby customers. In this post, we’ll explore what local SEO is, why it’s important, and how you can implement it to help your business show up in front of local customers.
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Optimising Your Website’s Foundation
Technical SEO involves improving your site’s infrastructure to help search engines crawl and index it effectively. This post covers core elements like site speed, mobile-friendliness, secure connections, and XML sitemaps. Learn the essentials that keep your site technically sound and user-friendly.
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Building Authority and Trust
Backlinks remain a powerful signal to search engines about the credibility of your content. But quality trumps quantity. This post covers off-page SEO strategies to build your website’s authority and trust through external signals like backlinks, brand mentions, and social media engagement.
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Optimising Your Content for Search Engines
On-page optimisation is about making sure your content and HTML source code are both optimised for search engines and users. From title tags and meta descriptions to using headers and multimedia effectively, this post provides a simple guide to optimising individual pages on your site for better SEO performance.
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The Basics of Keyword Research
Keyword research is the bedrock of your SEO strategy. By understanding what your audience is searching for, you can target the right keywords and phrases to attract organic traffic. In this second part of our SEO guide for beginners, we'll walks you through the basics of keyword research, how to identify high-value keywords, and the tools to help you in the process.
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A Complete Guide to Boosting Your Website
If you’ve ever wondered how websites appear on the first page of Google, SEO is the answer. In this comprehensive SEO guide in 8 parts, we'll cover all the essential aspects of SEO to help you improve your website’s rankings and visibility. We'll kick off the series by exploring what SEO is and why it matters, while demystifying some common questions.
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