Strategy & Research

Strategic planning & research is essential to the success of your web project, and to make sure you get the most out of your budget. As an agency, we have extensive experience in listening to clients' wishes and analysing the needs of both their company and customers. We offer non-biased advice, help you to identify opportunities, mitigate risks, and overcome challenges, while developing a digital strategy that's right for your business, and a plan to execute it.

1. We conduct in-depth interviews with stakeholders to get a clear picture of your company, products, culture, and values. We perform keyword research, competitor research, and general market research to ensure the end product resonates with your ideal customers. We focus strongly on SEO and content strategy as a means of achieving your business objectives and goals.
2. We develop a search-optimised sitemap that defines the website's page structure and navigation, and interactive wireframes outlining the layout and user experience.
3. We plan the IT solution design and lay out options for development with estimated costs. We offer full transparency in our estimates so you know exactly what you're getting for your money, and can make a well-informed decision about your investment.

At the end of the web project planning phase you will have a complete set of technical documents for the following phases of design and development, and the confidence to proceed working with us.