360° Web Audit

Are you planning a website redesign? Get a comprehensive strategic evaluation of your existing web presence, with a focus on achieving your high-level business goals. Gain valuable insights, and avoid costly mistakes.

Unlock insights to elevate your online presence

All the digital marketing efforts for your business point directly to your website, making it the single most impactful marketing tool that you have. Naturally, you want to make the most out of it.

If you are planning a website redesign, our 360° Web Audit is a great first step to ensure the success of your project, and to make sure you get the most out of your budget. In the audit, one of our experienced UX consultants will carry out a strategic evaluation of your existing website, with a focus on achieving your high-level business goals. Whether they are to increase online sales, improve customer experience, or attract the right job applicants, the audit will help you to achieve those goals as quickly as possible, and avoid costly mistakes on the way to reaching them.

The audit is partly done in the form of a manual SWOT analysis, a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats of a project. The purpose is to help identify the internal and external factors that are favourable and unfavourable to achieving your objectives.

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Turn Weaknesses into Strengths

With our 360° Web Audit, you will get a professional, in-depth assessment of how your current website is performing. We will show you its strengths and weaknesses, not only in technical terms but from a holistic perspective, covering everything from code quality to graphical profile, copywriting, visuals, and buyer psychology.

Is your website aligned with your business goals? Does the messaging resonate with your ideal clients? Are your calls-to-action effective and optimally placed for conversion? Does the site create a seamless, enjoyable experience for users? Ultimately, does it make them want to do business with you? If not, what are some simple steps to turn the table?

Discover Threats & Opportunities

We also look at external factors, helping you to uncover hidden opportunities to grow your business online. While the analysis is focused on your website, workflow, and digital marketing efforts, it touches upon your entire web presence, from the first point of contact with new customers in the Google search result pages to your Google Business Profile, and social media channels.

Finally, the SWOT analysis helps you to discover threats to your business. Is your website compliant with data protection regulations? What about digital accessibility laws and directives? Do you have the right governing policies in place in case of crisis? Our threats analysis will greatly help you to lower the risk of costly legal issues and damage to your brand’s reputation.

Data-Driven Analyses

Apart from the manual analysis, we also provide a number of data-driven analyses to back up our assessments. You will learn how your current website is rated by Google, and the exact steps required to improve your page scores. You will learn how it complies with the GDPR and upcoming EU accessibility directives, and get an estimated level of WCAG compliance. We will show you exactly what keywords your website is ranking for, and which low-hanging fruit you could reach for today to grow your organic traffic. We will provide a full list of backlinks from other websites, and share some ideas on how to get more. We will examine the security headers on your website, and show you which ones you can add today to strengthen the security of your website. You will also learn about its environmental impact, and what steps you can take to lower your carbon footprint and fulfil the promises of your environmental policy.

Targeted Recommendations

Finally, we give you tips on things we like to see in a website for your particular industry, and in what priority order to implement them for maximal impact. Our recommendations are based on 20 years of experience, and backed up by statistical research and exhaustive split test data.

In short, our 360° Web Audit will give you a bird’s eye view on your entire web presence. It provides high value and removes the guesswork from what is required to succeed online, giving you confidence and insight at every stage of your web project. The audit can be used as a roadmap for your team, or as the foundation for your request for proposals.

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How does it work?

We’ll start by carrying out the website audit independently, without any involvement required from you. We’ll then meet in a video call and go through the evaluation together, point by point. The consultation lasts for 60 minutes, giving us just the right amount of time to touch on all topics, and dig into the details of the ones that interest you the most.

This is a consultation, not a sales call. As an agency, we have extensive experience in listening to clients’ wishes and analysing the needs of both their company and customers. We offer non-biased advice, help you to identify opportunities, mitigate risks, identify weaknesses, and turn them into strengths. We do not try to sale you anything. If you would like our help to implement the suggested solutions, then after the conversation we can give you a quote directly for the services you’re interested in.

We work with both small and large companies and will of course tailor the conversation accordingly. Whether you are a marketing manager or a small business owner, you will get valuable insights into the strengths and weaknesses of your web project, as well as the opportunities and threats it faces. Armed with these insights, you can develop strategies to capitalise on the favourable factors and overcome the unfavourable ones.

Thank you for a very useful audit with a lot of valuable information about both things we had given thought ourselves and things we weren't aware of at all!

– Julia Kviberg, Communicator at The Swedish Institute of International Affairs
Claim Your Free Website Audit

The audit is typically the first step in our Strategy & Research phase for website projects. If our schedule permits and we find alignment with your company, we’re delighted to extend this service to you at no cost. Simply fill out the form below, and we’ll be in touch promptly.

Free Website Audit Application

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