PageSpeed Guarantee

Website performance matters because it directly impacts the user experience. A website with poor performance will take longer to load, be less responsive to user input, and generally be more frustrating to use. This can lead to increased bounce rates (where users leave the site quickly without engaging with it), reduced conversion rates (where users fail to complete the desired action, such as making a purchase), and a negative perception of the website and the business it represents.

Yes, page speed is a factor in Google’s search ranking algorithms. Google wants to provide the best possible search results to its users, and a slow-loading website would not be considered a high-quality result. By factoring in page speed in its search algorithms, Google is able to provide its users with the best possible search results and help websites improve their user experience.

Google uses a scoring system called PageSpeed Insights to rate the performance of a webpage on a scale from 0 to 100. A score of 90 or above is considered to be good, while a score of 50 or above is considered to be average. A score below 50 is considered poor. However, it’s important to note that the exact score that a website receives can vary depending on a number of factors, such as the content on the page, the browser and device being used, and the user’s internet connection. Ultimately, the goal should be to create a fast and user-friendly website that provides value to users, rather than focusing on achieving a specific page speed score.

There are many things that you can do to improve the performance of a website. Some common strategies include:

1. Optimising images: Large, high-resolution images can significantly slow down a website. By optimising images (including resizing and compressing them), you can reduce their file size and improve the speed of your website.
2. Minimising the use of plugins and external scripts: Plugins and external scripts (such as social media buttons or third-party analytics tools) can add extra code to your website and slow it down. Minimising the use of these can help to speed up your website.
3. Enabling caching: Caching allows a website to store static resources (such as images and other media files) in the user’s browser, so they don’t have to be downloaded each time the user visits the website. This can improve the speed of the website and provide a better user experience.
4. Using a content delivery network (CDN): A CDN is a network of servers that deliver content to users based on their geographic location. By using a CDN, you can reduce the distance that data has to travel, which can improve the speed of your website.
5. Optimising your website’s code: Your website’s code (including HTML, CSS, and JavaScript) can be optimised to reduce its size and improve its performance. This can include things like minifying code, combining files, and removing unnecessary code.
6. Enabling Gzip compression: Gzip compression allows your website to compress files before sending them to the user’s browser. This can reduce the amount of data that needs to be transferred, which can improve the speed of your website.

The specific steps you take will depend on your website and its specific requirements, but the strategies outlined above are commonly used to improve website performance.