4 tips to improve your search engine visibility in 2023
Are you struggling to get your content to rank on Google? Well, you’re not alone. In order to get your content in front of your target audience, it needs to good. The competition is fierce, so by “good” we mean really good.
The good news is that Google itself provides clear guidelines on what it considers to be great content. By following these guidelines, you can improve your chances of appearing on the first page of search engine results.
In this blog post, we’ll take a look at the Google search rater guidelines to give you a better understanding of what Google itself is really looking for when crawling the web for content to place on the first page of its search result pages. While there are many aspects to SEO, understanding these ranking factors is an essential first step to improving your search engine visibility.
The search rater guidelines got an important update in December 2022, when Experience was added as a ranking factor, changing the catchy acronym E-A-T (Expertise, Authoritativeness, and Trustworthiness) to E-E-A-T or “double E-A-T”.
If you are serious about improving your search engine rankings, we strongly recommend that you take the time to read the updated guidelines yourself. If you just want to get the gist of it, here are 4 key takeaways for you:
1. Focus on expertise
Expertise, authoritativeness, and trustworthiness (E-A-T) used to be the most important factors for ranking well in Google Search. They still are, so make sure that your content demonstrates your expertise on the topic and is written in a way that inspires trust. This means that texts should be accurate, honest and written to help others make informed decisions. The authoritativeness will follow naturally, as other sites start linking to your content.
2. Include real-life experience
In addition to E-A-T, Google is now also considering whether content demonstrates real-life experience. Hence the change of the acronym to E-E-A-T. To improve your content, consider including examples from your own experience, such as using a product or visiting a place, to add depth and credibility.
3. Create original and helpful content
Google’s guidelines emphasise the importance of creating content that is original and helpful for users. Consider what information your target audience is looking for and aim to provide valuable answers in your content.
4. Vary your content formats
Google’s guidelines also highlight the fact that helpful information can come in a variety of formats. Experiment with different formats, such as videos, infographics, or interactive content, to keep your audience engaged and make your content stand out.
In short, and as always, quality pays off. If you need help creating great website content that encourages engagement and sharing, which in turn leads to natural backlinks and social signals that improve search engine rankings, check out our content creation services.