BTX

Revamping Dr. Handl’s Online Presence

Dr. Handl, a renowned plastic surgeon based in Wien, Austria, specialises in botox treatments and is esteemed for his expertise in the field. Despite his reputation, his online presence lacked coherence and quality across various websites catering to different audiences and service areas. Recognising the need for a unified branding strategy and improved performance, Dr. Handl approached Conlumina to rebuild his online presence, starting with a brand new website to promote his botox treatments.

Challenges Faced

Lack of Cohesive Branding: Dr. Handl’s websites lacked a recognisable brand identity, with each site designed in different styles.

Performance Issues: The existing websites suffered from slow loading times and other technical issues, impacting user experience and SEO rankings.

Competitive SEO Landscape: In the highly competitive field of plastic surgery and botox treatments, achieving visibility on search engines like Google was challenging.

Need for Modernisation: Dr. Handl’s websites were built with page builders, resulting in bloated code, limited customisation options, and severe security and performance issues due to excess plugins and dependencies.

Solutions Provided

Cohesive Branding Strategy: We collaborated with Dr. Handl to develop a cohesive branding strategy that unified his online presence. This involved creating a consistent visual identity, including color schemes, and typography, across all his websites. We also created a content writing style guide to ensure consistency in tone and messaging, further reinforcing his brand image and effectively communicating his expertise and values to his target audience.

WordPress Custom Theme Development: We developed a top quality, accessible, and fast loading custom WordPress theme with a clean, modern design, flexible enough to accommodate the various requirements of Dr. Handl’s many websites. The new botox website featured clear navigation, engaging visuals, and SEO optimised content to effectively showcase his botox services and provide valuable information to visitors.

SEO and Content Marketing: To improve visibility and rankings on search engines, we implemented a comprehensive SEO strategy for the new botox site. This included keyword research, on-page optimisation, technical SEO enhancements, link building at scale, and content marketing initiatives such as a regularly updated blog focused on botox-related topics.

Google Ads Campaign: In addition to organic search efforts, we launched targeted Google Ads campaigns to promote Dr. Handl’s botox services to a wider audience. These campaigns were optimised for relevant keywords, demographics, and geographic targeting to maximise reach and ROI.

Results Achieved

Improved Brand Recognition: The cohesive branding strategy enhanced Dr. Handl’s brand recognition across all online platforms, fostering trust and credibility among potential patients.

Enhanced Website Performance: The websites based on our custom-coded theme achieved significantly improved loading times, resulting in a better user experience and higher search engine rankings.

Increased Visibility and Traffic: The combined efforts of SEO and Google Ads resulted in increased visibility for Dr. Handl’s botox services, leading to a significant boost in website traffic and inquiries from potential patients.

Measurable ROI: Dr. Handl observed a measurable return on investment (ROI) from the implemented digital marketing strategies, with an increase in patient inquiries and appointments directly attributed to the improved online presence.

Conclusion

By focusing on cohesive branding, top-quality website design, SEO optimisation, content marketing, and targeted advertising, we successfully elevated Dr. Handl’s brand visibility, and generated tangible results in terms of increased patient inquiries and appointments.

Moving forward, we continue to support Dr. Handl in maintaining and further enhancing his online presence to sustain long-term success in the competitive field of plastic surgery and botox treatments.

Performance

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Carbon Impact

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Only 0.10g of CO2 is produced every time someone visits this web page. This is cleaner than 91% of all web pages globally.

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