Dr. Pototschnig

How we built a high-performance, sustainable medical practice website, combining a strong brand identity with an excellent user experience.

Back-End Development
Branding and Identity
Digital Marketing
Front-End Development
Information Architecture
Print Design
Responsive Design
SEO
Style Guide
Web Design
WordPress CMS Development

Doctor’s Website Design & Development

Overview

Dr. Adrian Pototschnig, a specialist in orthopedics and trauma surgery, sought to establish a strong and credible online presence for his new practice in Vienna. As his first website, the goal was to create a digital platform that reflects his expertise while ensuring top-tier performance, sustainability, and ease of use.

Our Approach

We began with brand design, crafting a clean and modern visual identity, including a logo and brand assets that align with Dr. Pototschnig’s professional approach. This set the foundation for a website that is both visually appealing and functionally seamless. The result is a streamlined, user-friendly site that provides patients with essential information while reinforcing trust in his expertise.

Performance was a key focus throughout the development process. The site achieves a perfect 100/100 performance score on both mobile and desktop, ensuring fast load times and smooth navigation. Additionally, sustainability played a central role in the project, leading to an A+ carbon rating, making the website cleaner than 98% of the web.

Accessibility was another priority, ensuring an inclusive experience for all users. The site adheres to WCAG Level AA standards and incorporates WAI-ARIA best practices, providing full keyboard navigability and screen reader compatibility. This guarantees that all patients, including those with disabilities, can easily access and interact with the site.

Beyond design and development, we also implemented automated Google review collection, helping Dr. Pototschnig build his online reputation effortlessly. This integration supports long-term growth by encouraging positive patient feedback and enhancing visibility in local search results.

Conclusion

With a website that is fast, sustainable, and designed for engagement, Dr. Pototschnig is well-positioned to connect with new patients and establish a strong digital footprint from the start.

If you’re looking for an award-winning web agency that delivers high-performance, accessible, and sustainable websites while building a strong digital presence, contact Conlumina to see how we can bring your vision to life.